The Bag Drop
A little gift from us. A big lead for you.
What Is a Bag Drop?
A bag drop is simple: you put together a small branded bag with samples, goodies, or useful items, and drop it at a potential customer's door or reception. Inside the bag is a card that says something like “A little gift from us” with a QR code. The recipient scans the code and lands on a personalised page about your business.
It's a handshake before you've even met. A conversation starter that doesn't require a conversation.
The Problem
Traditional bag drops are a shot in the dark.
Traditional bag drops are fire-and-forget with zero tracking
No way to follow up or know if anyone was even interested
You invest in gifts and printing but can't measure the return
The Peppd Way
Turn every bag drop into a trackable, measurable lead.
Card in the bag has a Pep Code — customer scans and sees a personalised thank-you message plus your business info
Lead capture form grabs their name, email, and phone on the spot
You get notified immediately when someone scans — no chasing, no guessing
Why It Works
Three simple steps. One powerful result.
The Gift Creates Goodwill
A thoughtful gift on the doorstep breaks the ice before you even speak. It says you care enough to show up.
The Card Creates Curiosity
A card that says "A little gift from us" with a QR code is irresistible. People scan it because they want to know more.
The Scan Captures the Lead
The moment they scan, you know. And if they fill in the form, you have a warm lead — all from a bag on a doorstep.
Bag Drops by Industry
See how bag drops work in your world. Pick an industry for ideas and tips.
Offices & Corporate
Win over receptionists and decision-makers with a thoughtful gift on their desk.
Construction & Trades
Get past the site gate with something useful. Leave your card where it counts.
Gyms & Fitness Studios
A healthy gift for a health-conscious audience. Perfect match.
Solicitors & Law Firms
Professional, thoughtful, memorable. Stand out in a crowded referral market.
Hotels & Hospitality
Concierges remember the businesses that make their day. Be that business.
Schools & Nurseries
A staff room treat goes a long way. Reach teachers, parents, and decision-makers.
Veterinary Practices
Pet owners trust their vet. Get a warm introduction through the waiting room.
Salons & Spas
Pamper them before they pamper their clients. A sweet gift opens doors.
How to Craft the Message
The card in the bag matters. Here's how to get it right.
Lead With Generosity
"A little gift from us" works because it's genuine. Don't oversell — let the gift do the talking.
Make It Personal
If you can, address the recipient by name or reference their area. A personal touch dramatically increases scan rates.
Make Them Want to Scan
"Scan for a special offer" or "Scan to say hello" gives them a reason. Curiosity is your best friend.
Individual Cards, Individual Messages
Every card in a bag drop batch can have its own unique Pep Code. That means every card can point to a different page — tailored per recipient, per neighbourhood, or per campaign. One bag might say “Welcome to the street” while another says “We noticed your extension — need a hand?”
Personalisation at scale. Without the complexity.
Ready to get Peppd?
Turn your next bag drop into a lead generation machine.